Selasa, 05 Maret 2013

[M744.Ebook] Free PDF The Complete Idiot's Guide to Marketing, 2nd edition, by Sarah White

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The Complete Idiot's Guide to Marketing, 2nd edition, by Sarah White

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.

  • Sales Rank: #1546534 in eBooks
  • Published on: 2003-11-04
  • Released on: 2003-11-04
  • Format: Kindle eBook

About the Author

Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Easy to understand and very motivational
By Cer
This book is positive and motivating, but also honest about the realities of marketing. The author gives great examples throughout to illustrate the essentials. Recommended for beginners or experienced small business owners who need to adopt savvier marketing tactics.

0 of 0 people found the following review helpful.
this book will do you a great deal of good
By IWilliam Stonehill
If you don't have any introduction to marketing at all, this book will do you a great deal of good. Otherwise, it fails to answer the basic question: what is marketing. Marketing is the complex policy making that causes your product to be more visible than competing products, more desirable than competing products and sell better than competing products. This book gives these three subjects a light going over, and is as good a place as any to start, but don't look for any answers here.

0 of 0 people found the following review helpful.
Great Read for anyone that wants to know about marketing or advertising!
By DLake
fantastically written and thorough. learned a lot.

See all 4 customer reviews...

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Minggu, 03 Maret 2013

[B564.Ebook] Download Ebook Animals and World Religions, by Lisa Kemmerer

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Animals and World Religions, by Lisa Kemmerer

Despite increasing public attention to animal suffering, little seems to have changed: Human beings continue to exploit billions of animals in factory farms, medical laboratories, and elsewhere. In this wide-ranging and perceptive study, Lisa Kemmerer shows how spiritual writings and teachings in seven major religious traditions can help people to consider their ethical obligations toward other creatures.

Dr. Kemmerer examines the role of nonhuman animals in scripture and myth, in the lives of religious exemplars, and by drawing on foundational philosophical and moral teachings. She begins with a study of indigenous traditions around the world, then focuses on the religions of India (Hindu, Buddhist, and Jain) and China (Daoism and Confucianism), and finally, religions of the Middle East (Judaism, Christianity, and Islam). At the end of each chapter, Kemmerer explores the inspiring lives and work of contemporary animal advocates who are motivated by a personal religious commitment.

Animals and World Religions demonstrates that rethinking how we treat nonhuman animals is essential for anyone claiming one of the world's great religions.

  • Sales Rank: #1047279 in Books
  • Brand: Brand: Oxford University Press, USA
  • Published on: 2011-12-09
  • Released on: 2011-12-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.10" h x 1.10" w x 9.20" l, 1.20 pounds
  • Binding: Paperback
  • 360 pages
Features
  • Used Book in Good Condition

Review

"[An] impressive book...The publication of this book is an outstanding achievement."--Animal Spirit


"[A] compelling book....This thought-provoking book should be required reading for people who say that they are religious but seem to think that they need not take animals into consideration."--PETA Prime Book Club


"This is a beautifully written and passionate example of philosophical activism that is humble enough to take ancient wisdom seriously in the service of very modern questions." --Philosophy in Review


"Academically erudite and discerning...Kemmerer's new book is an eloquent contribution to what has always been a critical issue for our long-term survival and wellbeing." --New Lotus


"Kemmerer's book is useful for those who wish to review folkloric similarities that are part of the foundational texts of world religions, for example 'morality tales' of wise, talking animals responding to natural crises or human-derived cruelties. The narrative of the Buddha-parrot saving a forest of animals is particularly delightful." --Religion


"Kemmerer demonstrates many times over that the core, the fundamental teachings of the religions of the world are 'radically friendly' to other-than-human animals, demanding respect, justice, and compassion. With the publication of her book, the future of religion-and-animal-studies will be forever changed-for the better."
---Tom Regan author, The Case for Animal Rights


"Focuses on Hinduism, Buddhism, and jainism in India, Daoism and Confucianism in China, and the three Abrahamic faiths with origins in the Middle East."--The Chronicle Review


"Kemmerer has provided us with a real moral service."--Spirituality & Practice


"This is an important text...I am grateful to Kemmerer for writing this book. I am grateful for the fact that it is in the world for people to read. But perhaps mostly, I am grateful that it is a reminder that religious teachings of love and compassion for anymals are meant to be practiced. Practice requires action, and Animals and World Religions explores how, from each corner of the world, there is a call to action for anymals."--Our Hen House


"The genius of this book is that it is so appropriately structured, both chronologically and topically... This book is a unifying work sublime in its interest and purpose, reflecting the divinity that is infused in the myriad of creatures whose lives invite respect, love, and compassion in every human individual and tradition." --Between the Species


About the Author
Lisa Kemmerer is a philosopher-activist (M.Th., Harvard; Ph.D., philosophy, Glasgow, Scotland) and the author/editor of half a dozen books on animal advocacy, ethics, and religion. She is also an artist and a lover of wild places who has hiked, biked, kayaked, backpacked, and traveled widely.

Most helpful customer reviews

7 of 8 people found the following review helpful.
Just an awesome book!!!!
By Howard G. Fass
This book is a huge gigantic step in getting people to be more awake and mindful within their religious practice with regards to total compassion for all living sentient beings and the environment. Whatever that particular faith amongst the world's major traditions may be, Christian, Buddhist, Islam etc, all call upon the practicioner (follower) to be compassionate and act in such a way that adds more love and reduces suffering in the world.

A must read for anyone who professes to have a spiritual or religious component to their lives or even for the non-religious person who wonders what the rest of the world's religions have written about how humans ought interact with the other animals who call this planet their home.

I have never had a book I underlined more and will most certainly use this handy work as I seek to get people to think about their own faith and the food they eat. This book is about getting people to make the necessary and very logical and practical connections which exist in all world religions regarding a virtuous spiritual path.

Here are a few quotes from within this great book:

"Buddhist philosphy teaches that, just as surely as one who throws dirt into the wind will have dust in their eyes, a flesh eater piles up negative karma"

"Buddhist moral ideals require practicioners to make choices that reduce suffering; an enlightened Buddhist is one who "does not kill or cause others to kill. The bodhisattva, desirous of cultivating the virtue of love, should not eat meat, lest he or she cause terror to living beings"

(regarding animals and not eating meat): "cruelty is not only a denial of the animal's nature but a betrayal of our own"

"Either the pain of other creatures has a moral value or it does not have a moral value. Either there is a God or there isn't. Either (God) cares about animals or (God) doesn't. Either we have duties of kindess or we do not. Either human love is expansive or it is not Christian love. Christianity entails a vision of limitless love."

"Blessed are the merciful, for they will receive mercy" Matt 5:7

"Christian traditions offer a morality that is rooted in love and service, which is perhaps more easily exemplified through day-to-day sharing. When diety preferences (like eating meat) are more important than the well-being of others, people fail grievously in their obligation to fulfill Jesus' message of mercy, peace and love."

"For the fate of humans and the fate of animals is the same. As one dies, so does the other. They have the same breath, and humans have no advantage over the animal; for all is meaningless. All go to one place; all come from dust and all return to dust. Who knows if the spirit of humans goes upward and the spirit of the animal goes downward to the earth." ECCLES 3:19-21

The list of great quotes goes on and on... but I think you get the idea.

The amazing thing here is how all major world religions actually on a fundamental level uphold a life-style that does not exploit and visit suffering upon animals for food, milk etc... which causes massive suffering on the scale of many many billions each and every year. In fact the average American directly or indirectly through diety habits is responsible for the deaths of something like 200 animals each and every year. Just think if we stopped all this suffering and chose a better healthier diet that did not rely on animal exploitation in any form. It would be a total win-win. Human health and well-being would be greatly improved physically and spiritualy. The environment would be improved; factory farming in the US consumes more grain than humans and produces far more waste (not treated) than humans.

Thank you Lisa Kemmerer for this wonderful effort here. I have learned a great deal and am better for having purchased this book!!!

I loved this quote I found in this book as well by Gandhi: "A government that is evil has no room for good men and women except in its prisons" This quote made me think of China's CCP regime and its jailed nobel laureate Liu Xiaobo amongst many others etc...

Howard G. Fass
[...]

3 of 4 people found the following review helpful.
Remarkably accessible scholarship
By P. Strindlund
If you're looking for a book about views on animals in a specific religion (e.g. Christianity or Buddhism) there are several books to choose from, but if you want to read about animals in ALL the major religions, Kemmerer's work is THE book to read. Massive research has gone into Animals and World Religions--being an author on the topic of animal ethics, I can appreciate the amount of work that this volume required. Despite being a monumental research effort, Kemmerer's writing is non-technical--an easy and enjoyable read, riddled with interesting stories and anecdotes. Animals and World Religions is an impressive piece of remarkably accessible scholarship.

2 of 3 people found the following review helpful.
Religious Perspectives on Animal Welfare: A Great Exposition
By Nadeem Haque
This book is excellent from a number of perspectives: Firstly, the author has gone to great lengths to actually use the various scriptures of the World Religions and the writings and sayings of their proponents and connects the principles of each of the belief systems/religions with respect to non-human animals or as the author creatively puts it: 'anymals'. The topic of the book and approach have a number of benefits: It is shown by Kemmerer that at the core, each of these religions is expressing the same view in terms of the sacredness of creation and how we as humans ought to recognize and relate to it. The book makes one curious to learn more about each of these religions and engage in further comparative analysis. It also clears up misconceptions 'believers' have about each others religions that can lead to co-operation rather than conflict and working towards a common cause (such as animal protection). The chapter on Islam is very extensive and thorough, for example, and highlights the vast concern for 'anymals' in Islam, not even known to many Muslims themselves!

Many of the followers of these religions have no doubt strayed from their respective founders' belief structures. There are aspects of current 'malpractices' in the name of religion that do indeed sadly exist. However, I think that the author has wisely left these out of discussion and focused on the positive aspects; those which were practised by the 'founders'. The book as a whole is therefore well researched, written and very motivational. It should be required reading for courses on this subject, at high school and university level, where this crucial topic of animals/ecology certainly needs to be discussed in greater depth and scope.

See all 7 customer reviews...

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Kamis, 28 Februari 2013

[T774.Ebook] Fee Download Biomechanics of Musculoskeletal Injury, Second Edition, by William C. Whiting PhD, Ronald F. Zernicke PhD

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Biomechanics of Musculoskeletal Injury, Second Edition, by William C. Whiting PhD, Ronald F. Zernicke PhD

Biomechanics of Musculoskeletal Injury, Second Edition, presents clear, accessible explanations of the biomechanical principles of injury and how injuries affect the normal function of muscles, connective tissue, and joints. Noted biomechanists William Whiting and Ronald Zernicke guide readers through the mechanical concepts of musculoskeletal injuries without heavy emphasis on mathematics.

Almost 10 years after the publication of the first edition, this much-needed second edition has been vastly improved. Packed with more than 400 illustrations, including graphs and anatomical art (nearly twice as many as in the previous edition), Biomechanics of Musculoskeletal Injury, Second Edition, is an indispensable reference offering perspectives on and appreciation for the intricacies of injury mechanisms. The text provides a solid foundation for in-depth study with a comprehensive examination of these issues:

-The mechanical aspects of injury and the concept of injury as a stimulus for beneficial tissue adaptations

-How injury affects the normal function of the human musculoskeletal system and an examination of arthrology, or joint mechanics

-Mechanical parameters such as force, stress and strain, stiffness, and elasticity and their application to tissue mechanics and injury

-How connective tissues respond to mechanical loading and how those tissues are studied to quantify their mechanical behavior

-Factors such as age, gender, nutrition, and exercise with emphasis on how lifestyle choices might lessen the chance or severity of injury

-How the principles of mechanical load and overload, use and overuse, level and progression of injury, and the many contributory factors involved in injury combine to form a backdrop for viewing specific musculoskeletal injuries
Drawing on the information provided in previous chapters, the final section of the text covers the essentials of injuries of the lower extremity, upper extremity, and the head, neck, and trunk. New to the second edition, special sections titled “A Closer Look” present a detailed analysis of anterior cruciate ligament injuries, rotator cuff pathologies, and concussion. In addition, topics of current concern such as falls in older populations, throwing-related rotator cuff pathologies, and youth-related injuries from carrying backpacks are also discussed.

This new edition also employs updated design features to reinforce learning, including the addition of a second color to highlight new sections and special elements. The running glossary provides immediate access to definitions, thereby increasing reading comprehension. The improved index offers a quick-search feature for glossary word definitions, and expanded references provide direction for further study. Additionally, essay questions included at the end of each chapter help readers create logical flows of information pertinent to chapter contents. For instructors, an online instructor guide offers outlines of the topics that students should address to answer the chapter review questions. Also available to instructors is an online presentation package featuring the graphics from the text to be incorporated easily into lecture presentations.

By providing an understanding of injury mechanisms in all body regions, Biomechanics of Musculoskeletal Injury, Second Edition, serves as a comprehensive resource to assist health professionals, researchers, and students with the proper diagnosis, treatment, and prevention of musculoskeletal injuries.

  • Sales Rank: #150842 in Books
  • Brand: Brand: Human Kinetics
  • Published on: 2008-03-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.00" w x 8.50" l, 2.65 pounds
  • Binding: Hardcover
  • 360 pages
Features
  • Used Book in Good Condition

Review
""""The style and format of the book is excellent. It is easily read with ample illustrations.""" Don B. Chaffin, PhDDirector, Center for ErgonomicsThe University of Michigan """Finally, an authoritative text that provides a scientific foundation for understanding the mechanisms of musculoskeletal injury. Knowledge of this information is essential for several professional groups, including those interested in the biomedical aspects of injury mechanisms, those concerned with injury prevention, and those involved in facilitating recovery from injury. For individuals with these interests, this text is required reading.""" Roger M. EnokaProfessorUniversity of Colorado at Boulder " ""Injury occurs from mechanical overload of tissue. This simple tenet is often overlooked by those responsible for injury prevention and rehabilitation of those already injured. This fine textbook fills the current need for a resource that synthesizes the links between tissue properties, skeletal architecture, applied loads and injury. While general principles of tissue biomechanics and injury mechanisms are described, special areas of expertise of the authors shine, particularly those of loading and adaption, and injuries specific to areas of the body. The material is well organized into chapters that emphasize ""concluding comments"" and contain functional and usable information for scientific and clinical students alike. Professors Whiting and Zernicke are to be thanked for filling the need and to be congratulated for filling it so well.""" Stuart M. McGill, Ph.D.Professor of Biomechanics, University of Waterloo"

Review

"Unlike other biomechanics and kinesiology books, this one offers a comprehensive overview of the biomechanical basis of musculoskeletal injury that is crucial to the understanding of how and why injuries occur."

Doody's Book Review Service

About the Author

William C. Whiting, PhD, is a professor and director of the biomechanics laboratory in the department of kinesiology at California State University at Northridge (CSUN) and an adjunct professor in the department of physiological science at UCLA. He has taught undergraduate and graduate courses in biomechanics and human anatomy for more than 25 years. As an author and researcher, Whiting has written more than 60 research articles, abstracts, and book chapters, along with two other books, Dynatomy: Dynamic Human Anatomy and the first edition of this book, both published by Human Kinetics, Inc.

Whiting has served on many editorial boards, including Journal of Strength and Conditioning Research, Strength and Conditioning Journal, ACSM's Health & Fitness Journal, and American Council on Exercise, FitnessMatters. He also serves as a reviewer for numerous journals, including Journal of Applied Biomechanics, Medicine & Science in Sports & Exercise, Journal of Strength and Conditioning Research, Strength and Conditioning Journal, Clinical Biomechanics, Clinical Kinesiology, and ACSM's Health & Fitness Journal.

In 2002 Whiting received CSUN's Distinguished Teaching Award. He is a fellow of the American College of Sports Medicine and a member of the American Society of Biomechanics, the International Society of Biomechanics, the National Strength and Conditioning Association, and the American Alliance for Health, Physical Education, Recreation, and Dance. He is also a former president of the Southwest Chapter of the American College of Sports Medicine.

Whiting lives in Glendale, California, with his wife, Marji, and children Trevor, Emmi, and Tad. He enjoys playing basketball, hiking, and reading.

Ronald F. Zernicke, PhD, is a professor at the University of Michigan in the division of kinesiology and the departments of orthopaedic surgery and biomedical engineering. He is also the director of the Musculoskeletal and Sport Injury Prevention Center.

Before moving to Ann Arbor in 2007, Zernicke was professor and chair of the department of kinesiology at UCLA and was professor for joint injury research at the University of Calgary faculties of kinesiology (dean, 1998-2005), medicine, and engineering. At the University of Calgary, Zernicke was the executive director of the Alberta Bone and Joint Health Institute and served as director of the Alberta Provincial CIHR training program in bone and joint health, a combined graduate program of the University of Calgary and University of Alberta.

Zernicke has taught courses in biomechanics and injury mechanisms at the university level for more than 30 years. He received the UCLA Distinguished Teaching Award as well as the City of Calgary Community Achievement Award in Education. He has authored more than 545 peer-reviewed research publications and two books, including the first edition of this book, which received the Preeminent Scholarly Publication Award from CSUN in 2002.

Zernicke has served on the editorial boards of Journal of Motor Behavior, Exercise and Sport Sciences Reviews, Journal of Biomechanics, and Clinical Journal of Sport Medicine. He is a fellow of the American College of Sports Medicine and the Canadian Society of Biomechanics and an international fellow of the American Academy of Kinesiology and Physical Education.

Zernicke has also served as president of the International Society of Biomechanics (ISB), the American Society of Biomechanics (ASB), and the Canadian Society of Biomechanics (CSB). He continues to be an active member of the ISB, ASB, CSB, and the Canadian Orthopedic Research Society, Orthopedic Research Society (USA), American Society for Bone and Mineral Research, and Biomedical Engineering Society (USA).

Zernicke is the recipient of numerous achievement awards, most notably the NASA Cosmos Achievement Award awarded by the United States National Aeronautics and Space Administration, CIHR Partnership Award, Founders Award (Best Research) given by the Canadian Orthopaedic Research Society, and Alumnus of the Year from Concordia University Chicago.

In his leisure time, Zernicke enjoys reading, cross-country skiing, and hiking. He lives in Ann Arbor with his wife, Kathy.

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22 of 22 people found the following review helpful.
Review of Biomechanics of Musculosketal Injury
By John E. Baker, Ph.d., P.E.
The authors Whiting and Zernicke are to be congratulated for this high-quality reference book. As someone who testifies often in civil litigation cases regarding the physical mechanics of motor vehicle and premises accidents and the associated mechanisms of human injury, I found this book to be a superb addition to my technical library. For the uninitiated in injury mechanics, it begins impressively with a low-gear, historical, and introductory manner, and takes the reader though many basic mechanical concepts. The book then covers a wide assortment of human injuries and their causal mechanisms. I observed that the book is very well-formated with titles, sub-titles, text, add-in framed articles, effective anatomical line drawings, and illustrative photographs. While the book is technical in nature, I noted that it was written to be appreciated by those outside the technical area of injury biomechanics. I readily recommend this book to anyone interested in the mechanisms of human injury.

0 of 0 people found the following review helpful.
excellent
By Brent Russell
This is a great text. I read the first edition cover-to-cover in grad school, and am now working my way through this second edition. Covering the topic completely takes the length of a career, but they've done about as good an overview as one could expect in 300 pages. Very appropriate for any health professional, trainers, or anyone else dealing with musculoskeletal issues of any sort.

5 of 14 people found the following review helpful.
Best Biomechanics book for PT's
By A Customer
Well written and very through. Great combination of Gross Anatomy, Orthopedics and Biomechanics.

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Jumat, 15 Februari 2013

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Small Business Management: Launching and Growing Entrepreneurial Ventures 14th Edition (Fourteenth Ed) 14e

  • Sales Rank: #2051084 in Books
  • Published on: 2007
  • Binding: Unknown Binding

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Gospel Classics: 12 Artistic Arrangements for Worship Services, Concerts and Recitals (Sacred Performer Collections), by Mark Hayes

Gospel Classics reflects the importance of hymns and gospel songs in the musical fabric of Mark Hayes's life. The skillful arranger has artistically "breathed new life" into the well-known gospel songs included in this collection for advanced pianists. Church musicians and worshippers alike are certain to take great enjoyment in experiencing these fresh new settings and lush harmonies. Titles: He Hideth My Soul * Heavenly Sunlight * How Great Thou Art * I Will Arise and Go to Jesus * I'll Fly Away * In the Garden * The Old Rugged Cross * On Jordan's Stormy Banks * Sweet By and By * There Is a Balm in Gilead * When I Can Read My Title Clear * When the Roll is Called Up Yonder.

  • Sales Rank: #71551 in Books
  • Brand: Alfred
  • Model: 00-21374
  • Published on: 2003-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.75" h x 9.00" w x .50" l, .50 pounds
  • Binding: Paperback
  • 64 pages
Features
  • Contributors: Arr. Mark HayesSeries: Sacred Performer CollectionsInstrument: PianoLevel: AdvancedGrade level: (6+) Page count: 64ISBN: 073903104X

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0 of 0 people found the following review helpful.
I absolutely LOVE Mark Hayes' arrangements
By JoannG
I absolutely LOVE Mark Hayes' arrangements! They incorporate a lot of great jazz harmonies and rhythms, without EVER losing the heart and sound of the original song. Some of them are CRAZY difficult to play, and take a LOT of work to learn, but the results are well worth it. This book is definitely NOT for the beginner, though. It requires intermediate to advanced skills to play these multi-layered and complex arrangements.

I particularly liked the lively arrangement of "When the Roll is Called Up Yonder" with a little "When We All Get To Heaven" thrown in for good measure. The wistful "I Will Arise and Go to Jesus" is really beautiful! Really, there is NOTHING in this book that is not simply outstanding!

24 of 24 people found the following review helpful.
Excellent Advanced Sacred Solos!
By Miss L
As the other reviewers have said, this book is excellent and truly advanced. Yet, it's not so advanced that an advanced pianist will have to work months on each song. The arrangements have a lot of grandeur, and often flowing sweetness, too. This book is neither a boring copycat of every other book nor a compilation of bizarre arrangements full of discords. It's fresh - incredible to hear and play.

Here is a listing of the contents, since I'm sure many would like to know:
1. Sweet By and By (5 Pages)
2. He Hideth My Soul (4 Pages)
3. When I Can Read my Title Clear (4 Pages)
4. Heavenly Sunlight (6 Pages)
5. I Will Arise and Go to Jesus (4 Pages)
6. In the Garden (5 Pages)
7. I'll Fly Away (5 Pages)
8. There is a Balm in Gilead (5 Pages)
9. When the Roll is Called up Yonder (6 Pages)
10. On Jordan's Stormy Banks (4 Pages)
11. The Old Rugged Cross (5 Pages)
12. How Great Thou Art (7 Pages)

I would include the keys they are written in, but there is at least one key change in every song, sometimes several. Often the songs have complicated keys (such as 4 or 5 flats) with interludes of easy ones. It keeps the songs interesting.
The Old Rugged Cross and How Great Thou Art are very advanced and absolutely thrilling to play. Definitely my favorites!

0 of 0 people found the following review helpful.
nice arrangements.
By jennifer joy
Definitely advanced, nice arrangements.

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Selasa, 05 Februari 2013

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  • Published on: 2015-05-07
  • Binding: Paperback

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Whittington/Pany's "Principles of Auditing", is a market leader in the auditing discipline. Until October 2002, Ray Whittington was a member of the Audit Standards Board and prior to Ray being on the ASB, Kurt Pany was on the board. This has had a major impact on this revision of the text as Whittington has been involved in the audit standards creation process. "Principles of Auditing" presents concepts clearly and proactively monitors changes in auditing making the relationship between accounting and auditing understandable. The 16th edition maintains the organization and balance sheet orientation, while adding and enhancing topics of Risk, Assurance Services, Fraud, E-Commerce, and the latest auditing standards to meet the needs of the current marketplace.

  • Sales Rank: #10454626 in Books
  • Published on: 2007-07-01
  • Original language: English
  • Binding: Paperback
  • 877 pages

About the Author
Ray Whittington is chairman of the accounting department at San Diego State University, and received his Ph.D. from the University of Houston. He has also been the Director of Audit Research for the AICPA Kurt Pany is a professor of accounting at Arizona State University, and received his Ph.D. from the University of Illinois. He has been the Director of Audit Research for the AICPA and remains an active member of the AAA.

Most helpful customer reviews

28 of 31 people found the following review helpful.
The Best Auditing Book Available
By Diego Banducci
During the 16 years that I have taught Financial Auditing at the university level I have been constantly on the lookout for the best available book. I chose Whittington & Pany because (1) it is succinct, (2) it presents auditing concepts clearly (although the authors do sugar coat the accounting scandals of the past 20 years and fail to give credit where credit is due by naming the firms involved in them), (3) the page layout is attractive and easy to read, and most importantly (4) my students preferred it over other texts (one student told me that she chose my class after looking through the assigned texts for all of the Auditing sections, an excellent idea).

The current (15th ed.) has been brought up to date with a limited discussion of Sarbanes-Oxley and the PCAOB.

The material is obviously dry, but I found that it was possible to make my classes more interesting by incorporating newspaper accounts of the more egregious audit failures in the assigned readings, and by being honest about the arrogance, greed and stupidity that are all too typical of the accounting profession today. This practice has brought complaints by the local offices of the major firms, to which my department head replied that they are welcome to come speak to the classes to explain their side of the story. To date, they have not accepted the invitation.

0 of 0 people found the following review helpful.
I just noticed the study guide had 2 (6&7) chapters ...
By Sandra Wong
I just noticed the study guide had 2 (6&7) chapters of the answers ripped out. How can you tell something for $130 and it's incomplete. Any replacement of the answers to these 2 chapters?

0 of 0 people found the following review helpful.
Well Written
By Anon123
Very well written. Easy to follow. The book had a lot of good points. I really enjoyed reading and learning the material as it was presented in class the same way it was written.

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