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The Writer's Guide to Annual Reports, by Robert Roth
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The Annual Report Process Is A Journey. Take Along An Experienced Guide. Whether you've penned a dozen annual reports or are new to the entire strategic and creative process, The Writer's Guide to Annual Reports can help you find your way. It's the first ever how-to reference book on the subject. It can not only enhance your writing skills, but also sharpen your creative thinking. The Writer's Guide to Annual Reports covers virtually every facet of the annual report process, with heavy emphasis on key message development, creative concepts and writing style. There is also an Annual Report Gallery, full of real-world examples. The Writer's Guide to Annual Reports is an important reference tool for anyone involved in annual report development, from freelance writers and designers to corporate communications and investor relations professionals.
- Sales Rank: #1385920 in Books
- Brand: Brand: BookSurge Publishing
- Published on: 2009-02-23
- Released on: 2009-02-23
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .41" w x 6.00" l, .54 pounds
- Binding: Paperback
- 178 pages
- Used Book in Good Condition
About the Author
Robert Roth is an award-winning, Atlanta-based freelance copywriter. For more than twenty years, he has crafted advertising and annual reports for some of the nation's leading corporations-including The Coca-Cola Company, Polo Ralph Lauren, Newell Rubbermaid, Neenah Paper, AGCO, Equifax, Progress Energy, Delta Airlines and Eastman Chemical
Most helpful customer reviews
2 of 2 people found the following review helpful.
The book annual report writers have waited for is here.
By Satisfied customer
I wrote my share of annual reports back in the day, and I sure wish this book had been around then. It would have saved me lots of false starts, unfounded fears and foolish mistakes.
I searched for such a book back then, and, yes, there were plenty on the topic of annual reports. But those books all focused on the design of annual reports or the science of annual reports or the interpretation of annual reports. Not one in the bunch gave meaty guidance on how to sit down and write the darn things.
Robert Roth to the rescue. His resourceful book provides a step-by-step guide on how to conceptualize, research, outline and write a great annual report. And, best of all, it's an easy, enjoyable read. An experienced writer of annual reports and other business communications, Roth delivers the material with a conversational tone and simple-to-follow steps.
It's a book every annual report writer should read and keep close.
1 of 1 people found the following review helpful.
This really helped me get started
By Ian D. Griffin
If graphic design firms are the rock stars of the Annual Report production process, then writers are the unsung hero's who produce and edit the content. Graphic designers have a library of reference material to draw on, but as far as I'm aware this is the one and only resource for Annual Report writers.
I'm a freelance speechwriter by trade and a client asked me to help edit their annual report. I'd not tackled this sort of project before and one of the first things I did was to order Robert Roth's book. It was an excellent starting point; a guide to the nuts and bolts of the process from an author who obviously speaks from experience.
While my client did not need me to engage in all the steps Roth outlines (they already had in-house staff who had a created the key message and some of the concept development work was completed) I benefited from an understanding of all the steps.
His single best piece of advice: buy a three-ring binder (p. 14). I ended up needing two to file and track all the content. I also took his advice to check out competitive reports (and gave the client a list of their strengths and weaknesses)and developed a questionnaire.
While the sample reports (p. 59 -119) were not something I used directly, the comments on each example were a useful training in seeing how the visuals and text must mesh.
In summary, there's no earth-shattering insights or amazing trade secrets in this book, simple a very useful set of practical advice in one place.
0 of 0 people found the following review helpful.
An Indispensible Resource
By kenneth laist
I teach business writing at a career-oriented college. In our advanced writing class, student teams write annual reports for local businesses. Our challenge is to help students who have never written an annual report before find a way into the process, and also to help them to produce documents that are as professional as possible so that the small businesses can use the student-written annual reports as actual communications and marketing tools.
We rely heavily on Robert Roth’s book as our textbook and road map through the process of writing these annual reports. Roth’s vast experience as an award-winning writer of annual reports comes across on every page of his book. He offers detailed, practical advice on everything from identifying a key message to designing a visual style to proofreading and editing. His approach strikes a balance between the left-brain and right-brain aspects of corporate messaging and graphic design, and the book itself is written in an engaging, fast-paced, jargon-free style that makes it a pleasure to read.
I can’t imagine teaching my business writing class without this book. I would recommend it enthusiastically to teachers and professors of business writing, as well as to anyone else who is looking for an accessible guide to designing and writing an effective annual report.
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