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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

• Sales Rank: #6148571 in Books
• Published on: 2010
• Binding: Paperback
• 687 pages

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This cookbook contains 25 delicious salad recipes like Fennel & Pear Salad, Thai Beef Salad, Edamame & Wasabi Salad and Tofu & Broccoli Salad. 

Recipe from the book:

Spinach & Watermelon Salad

Serves 4

Ingredients:
2 lb watermelon chunks
1 ½ cups baby spinach
1 cup cucumber, cubed
5 mint leaves
1 cup feta, crumbled
4 tbsp. balsamic glaze

Method:

Combine all the ingredients in to a large bowl then toss with the balsamic glaze and serve.
 

• Published on: 2016-08-23
• Released on: 2016-08-23
• Format: Kindle eBook

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By Amazon Customer
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Creativity in secondary English lessons today is a democratically conceived quality that all pupils are expected to achieve and a resource on which all are entitled to draw. But what exactly is creativity? And how does it relate to English? Creativity and Learning in Secondary English answers these questions, and others, by arguing for a version of creativity that sees it as an ordinary, everyday part of successful classroom practice, central to processes of meaning-making, dialogic interaction and textual engagement. In this construction, creativity is not just linked to learning; it is the driving force behind learning itself, offering pupils the opportunity to transform their knowledge and understanding of the world around them.

This book borrows from a range of theories about creativity and about learning, while remaining largely practical in focus. It contains numerous examples for teachers of how to apply ideas about creativity in the classroom. In doing so, it attempts to maintain the subject’s core identity while also keeping abreast of contemporary social, pedagogical and technological developments. The result is a refreshing challenge to some of the more mundane approaches to English teaching on offer in an age focussed excessively on standardisation and teaching to tests.

Practical applications of creativity include:

• Using picture books and graphic novels to stimulate multimodal responses
• Placing pupils in the role of the teacher
• Devising marketing campaigns for class novels
• Adopting experimental approaches to redrafting
• Encouraging ‘extreme’ forms of re-creative writing
• Focusing on how to ‘listen’ to texts
• Creating sound-scapes for poems

Thought-provoking and provocative, this textbook draws on current best practice in English teaching and will equip trainee and practising teachers with a wide range of strategies that will lead to greater creativity in the classroom.

• Sales Rank: #3941417 in Books
• Published on: 2012-05-06
• Original language: English
• Number of items: 1
• Dimensions: 9.60" h x .50" w x 6.80" l, .70 pounds
• Binding: Paperback
• 176 pages

About the Author

Andrew McCallum is Senior Lecturer in Education and Course Leader for Secondary English with Media and Drama at London Metropolitan University.

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McGraw-Hill’s Connect Public Speaking helps students practice, build confidence, and achieve success in public speaking.

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• Sales Rank: #6421351 in Books
• Published on: 2012-11-05
• Binding: Printed Access Code

About the Author
Liz O’Brien serves as chair of the Communication/American Sign Language/Theater & Film Department at Phoenix College, one of the Maricopa Community Colleges. She earned a B.A. in communication from the University of Arizona in 1985 and an M.A in communication from the University of Maryland in 1989. She accepted her position on the communication faculty at Phoenix College in 1990 and continues to thrive on the interaction with her diverse, urban student population. She received her campus’ Distinguished Teaching Award in 2000, and has been honored with several NISOD awards for teaching excellence. Her creative outlets include producing and directing the Storybook Stagecoach, a Phoenix College performing troupe that brings storybooks to life on the stage for young audiences. Additionally, she is a professional watercolor artist. Liz lives in a historic home in Phoenix with her husband, two cats, a garden full of plants and a pond full of fish.

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As sport has become more intense, professional and commercialized so have the debates grown about what constitutes acceptable behaviour and fair play, and how to encourage and develop ‘good’ sporting behaviour, particularly in children and young people. This book explores the nature and function of values in youth sport and establishes a framework through which coaches, teachers and researchers can develop an understanding of the decision-making processes of young athletes and how they choose between playing fairly or cheating to win.

The traditional view of sport participation is that it has a beneficial effect on the social and moral development of children and young people and that it intrinsically promotes cultural values. This book argues that the research evidence is more subtle and nuanced. It examines the concept of values as central organizing constructs of human behaviour that determine our priorities, guide our choices, and transfer across situations, and considers the value priorities and conflicts that are so useful in helping us to understand behaviour in sport. The book argues that teachers and professionals working with children in sport are centrally important agents for value transmission and change and therefore need to develop a deeper understanding of how sport can be used to encourage pro-social values, and offers suggestions for developing a curriculum for teaching values through sport in differing social contexts.

Spanning some of the fundamental areas of sport practice and research, including sport psychology, sport pedagogy, practice ethics, and positive youth development through sport, and including useful values and attitudes questionnaires and guidance on their use and interpretation, this book is important reading for any student, researcher, coach or teacher with an interest in youth sport or physical education.

• Sales Rank: #4684809 in Books
• Published on: 2014-02-20
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .69" w x 6.14" l, 1.25 pounds
• Binding: Hardcover
• 280 pages

Review

"It is rare to find a body of work that presents a definitive consistent and comprehensive framework over time. One of the real insights and benefits of the book ... is how it might ... develop and evolve a research agenda ...The work developed here on a values framework for sport is extremely helpful, particularly for youth and children. Where it perhaps has its greatest value, however, is not in the research findings provided, but in terms of the implications such findings have on coaching practice. Of particular interest remain the questions as to why it is that despite all the best evidence about the need for an approach to coaching that places the needs and interests of the child first, for the most part, the sports coaching environment seems relatively powerless to challenge the ideology of performance." – Alun Hardman, Sports Coaching Review

About the Author

Jean Whitehead was an international long jumper and physical education teacher before coordinating the disciplines in human movement studies at Bedford College of Higher Education, UK, where she taught sport psychology. In research at the University of Brighton, UK, she focused on achievement goal perspectives, and measuring values.

Hamish Telfer was course leader at the University of Cumbria, UK, for the postgraduate degree in Sports Coaching. Now retired, he is still actively involved in research and publication in sports coaching, particularly practice ethics and reflective practice. He has been a Great Britain Team Coach for Cross Country.

John Lambert is a Senior Lecturer in Sport Coaching and Physical Education at the University of Brighton, UK. He works in talent ID for a Premier League football club. His main research interest is teaching values through sport having worked on a major international sport for development project for over ten years.

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• Sales Rank: #6752457 in Books
• Published on: 2003
• Binding: Paperback

Most helpful customer reviews

0 of 0 people found the following review helpful.
Bielski War maneuvers
By Marge
Informative. Focus is on the war. Makes a good companion book to Defiance which looks more on the people and camp life.

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